I am a criminal attorney. I like having clients. It's how I eat. And I think there is something to the idea that you can sell a client on your services before they even meet you if you set your website and office up in ways that promote trust and knowledge. But I have no idea if that's true or not.
And, for the record, I'm not talking about clients on the hook for murder. I'm talking about regular people that find themselves in trouble and need a criminal lawyer. Like someone that gets a DUI or gets in a fight and picks up an assault charge. Something like that.
But the problem is, I have no idea if this is even remotely true. I feel like sometimes people walk into my office and aren't really looking for anything in particular (and since I've started my own law firm I've really felt that way). They just know when they are scared enough that they don't want to go with someone. Or when someone in no way meets their expectations. Otherwise, I think people sign up just because they have no idea what else is out there.
What do you think?
The reason I'm asking this is that I'm currently switching offices. In no time I will be in a space that is for all intents and purposes a blank canvas. And I'm having a hard time thinking about how to decorate it. I want it to be cool. I want people to feel good in it, and I want to give off the vibe that I am a very good criminal attorney (because I am, of course!), but I'm struggling to determine what it is people really want to see.
For right now I'm going with minimalist, with cool, and with technology. I think those three things make for a good showing. Much less cherry wood and grand furnishings. More things that say I'm familiar with technology, I'm trying to keep distractions to a minimum, and I'm ready to crush your case.
What would you expect from a criminal lawyer?
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